EmpowerED

EmpowerED is redefining how adolescents and their families navigate puberty and well-being. Founded by Dr. Gina and Dr. Natalie, the platform fills a critical gap with a trusted health app designed for international school communities. Through engaging, evidence-based content, it equips children, parents, and schools to build resilience, make informed choices, and strengthen family dynamics — with the vision of becoming the leading adolescent health app that empowers every young person to thrive.

The brand needed to resonate with teenagers, parents, and teachers alike — striking a balance between being engaging and “cool” while maintaining credibility and trust. We developed a bright, optimistic rainbow palette paired with bold Roc Grotesk typography to capture a sense of activism and confidence, contrasted with a rebellious graffiti-style print for the “ED” to connect with teens. A custom bot character was also designed to be friendly and approachable without feeling childish.

Together, these elements create a bold, credible, and approachable identity — one we’re excited to see come to life across the app and website, where it will support countless families through this pivotal stage of life.