Madame Roselle

I was assigned the responsibility of establishing and developing a brand identity for Madame Roselle. This involved creating promotional materials and setting up their social media presence. Armed with a defined target audience, a compelling backstory, and a unique bottle design, I aimed to celebrate the beauty of the spirit's botanical ingredients and its vintage Vietnamese heritage. We encapsulated this vision with the slogan, "Madame Roselle, the Spirit of Old Saigon."

To begin, I crafted a vintage-style illustration of the Madame Roselle bottle, intricately surrounded by its botanical ingredients, reminiscent of advertisements from old Saigon. This illustration informed the overall aesthetic of the subsequent imagery. Our goal was to ensure that each image conveyed a refreshing and invigorating feel, predominantly feminine, with a hint of seduction and carefree elegance, while also paying homage to the golden age of travel in Saigon.

I produced various marketing and social media materials through a combination of photography and illustration. Additionally, I created informative documents aimed at promoting the product and educating consumers and bartenders on its preparation and serving methods. While I captured most of the photographs myself, I also provided creative direction to photographers during shoots in bars and other settings that aligned with the brand's identity.