Silk Walk

In 2024, we had the honour of rebranding Silk Walk Boutique, a cherished Singaporean institution with 25 years of history nestled in Tanglin Mall. Owner Sophy Zhang placed immense trust in our vision, allowing us the creative freedom to revitalise the brand. Our goal was to help Silk Walk thrive in a competitive marketplace, attracting new customers while honouring the loyalty of long-time patrons. The transformation resulted in a sophisticated and stylish brand identity, infused with a lively colour palette that embodies Sophy's vibrant spirit and wanderlust. This rebranding beautifully showcases the exquisite treasures sourced from around the globe, all while maintaining a sleek, contemporary aesthetic that feels both on-trend and timeless.