Teddy Tunes

Rebrand of Teddy Tunes: Founder Nicola Roy is a beloved figure in the Singaporean children's community, having welcomed hundreds of children into her engaging music classes. After five years of using a homemade logo, it was time to elevate her brand and boost her confidence. We revitalised her logo and created a unique teddy bear illustration inspired by the one she uses in her classes. We refreshed her colour palette and designed two playful brand prints for use across all assets, from her website to social media, class passes, and merchandise. This approach established a strong, cohesive visual identity without relying too heavily on the logo. The result is a vibrant, energetic look that reflects Nicola's professionalism and structure while maintaining the fun essential for engaging her young audience.