The Aura by LHM

I collaborated with the directors of the esteemed Legian Hotel Management Group to design the brand for their new range of global, 'better value' hotels, branded as 'The Aura', with the slogan 'Authentic Moments' as these are always pursued by their target clientele globally. The brand needed to align with the LHM and Legian Hotel logos, featuring a new colour palette and embodying the slightly more rustic 'affordable luxury' aesthetic of their diffusion brand. It had to be suitable for hotels located on the beaches of Lombok as well as in the snowy mountains of the Alps, showcasing style without reaching the same top-tier luxury level as the Legian. The result is a sleek, stylish brand that resonates with adventurous guests who value consistent quality, affordability, and authenticity in every place they stay.