The School Photographers

Brand Design for a New School Photography Company: Founded by esteemed photographers Katie Martin-Sperry and Samantha Tracey, this company aims to create stunning school photos that capture the joy and unique personalities of each child, moving away from the stale, soulless images often associated with school photography. The brief called for a vibrant, fun, yet professional brand. We selected the charming Anggie font, which offers a playful twist on traditional school reading book typography—something we instantly loved. Our color palette featured a fun, gender-neutral combination of green and pink, resulting in a professional, preppy logo infused with a sense of playfulness. This branding positions them to stand out and make a significant impact in the school photography world.